THE BAD SEED

Working closely with Jonny Kofoed and the team at Assembly, we were tasked with crafting a title sequence that would set the tone for an upcoming crime drama on TVNZ. The challenge was to weave in key themes without revealing too much—creating a visual throughline that connected two brothers in a dysfunctional family and the murder mystery at the heart of the story. Striking that balance—setting the mood while keeping the audience intrigued—is always the mark of a great title sequence.