
dilmah tea - better place
This was a fantastic project that I had the opportunity to direct and animate alongside a great client. With a tight turnaround, we had to develop an efficient pipeline to bring Hope McConnell’s beautiful style frames to life.
The main challenge was preserving the aesthetic of her 2D illustrations in a 3D world, which we achieved through techniques like projection mapping. The project combined 2D, 3D, and cel animation in a dynamic mixed-media extravaganza that was an absolute joy to work on.
Some behind the scenes snippets from the making of.
Role: Director, Animation, Compositing
Produced at: Assembly
Directed by: Frankie Principe