snapchat - design system

When Brand New School approached me, I had the opportunity to bring their beautiful designs to life through short, looping animations for the Snapchat logo. BNS was tasked with developing a flexible branding system that would represent Snapchat’s creative and democratic platform. Using the general shape of the logo, we reimagined the Snap Ghost—transforming it from a character into a creative lens, symbolizing the diverse creativity fostered by the platform.